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WHAT YOU CAN EXPECT

The Bosstick's favorite tips, books, supplements and products to enhance your life.

Building a Story Brand 2.0 by Donald Miller: If you’ve read the original book, Building a StoryBrand, then you’ll want to read the newly released Building a StoryBrand 2.0. It’s been fully revised and updated with new tools to clarify your brand’s mission and messaging. I highly recommend this book whether you’re a small business just starting out or have been in business for decades.
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Grip Strengthener: This little piece of equipment can help you improve your strength and hand dexterity. It’s adjustable from 10 to 132 lbs and I like to use this throughout the day. It’s in my office so if I’m taking a few minutes to think about something, but don’t feel like sitting still, I’ll pick this up for a few minutes. It’s a good tool for hand rehabilitation, especially if you’re typing all day.

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Chomps: If you’re trying to eat more protein, Chomps are the perfect snack. Our kids love them, we love them, they’re in the office, around the house and perfect for traveling. They’re delicious, high quality and keep you feeling full and satiated. Listen to the founders of Chomps on the show to hear how they scaled their business and what sets their product apart. (Use code SKINNY for 15% off).

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What are the signs of a good hire?

The most important sign of a good hire is someone who steps into their role and integrates well with the company culture right away. Someone who is excited and well-liked by others and someone who asks what else, and what more they can do.

It’s a good sign when someone asks a lot of questions at the beginning to make sure they’re clear on what’s expected of them, then goes and executes, opposed to someone who constantly needs direction.

As a CEO, the people who want to give more than what’s expected of them and produce more than what’s expected of them stand out. These are the same people who ask for more compensation after they go above and beyond, instead of before. Essentially they give before they take, and come in with a positive attitude even in tough situations.

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I’m 40 and want to start investing but I don’t know where to start and find it overwhelming?

If you’re finding it overwhelming and it’s not really making sense to you, I highly recommend hiring a financial advisor. This is their expertise and they can save you time from reading books and doing research, take a look at all the financial aspects of your life, and your goals, and create a plan for you. The best time to start investing is when you’re young, in your 20s, but the next best time is now. It’s never too late.

Katy Song from Domain Money was on the show a few weeks ago and I’m such a believer in their services. Check out the full episode for simply put, tangible tips to invest yourself, or for all the reasons you should hire a financial advisor if you can’t make sense of it. Katy very generously offered all our listeners a free 30 minute strategy session. There is no reason not to do this. They can help you build an actionable plan so you can reach your goals. Use this link to book your free session now.
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What’s your launch strategy, what do you recommend?

Launch before you think you’re ready, before it’s perfect. Lauryn and I talk about this all the time. In our recent conversation with Sahil Bloom we talked about how not giving something your all is a way of protecting yourself if you fail, and how you should look back at yourself or things you produced 6 months ago and cringe.

It means you’re evolving, progressing and changing for the better. For us, when we look back at our first episodes of the show it’s almost embarrassing. But we’ve listened to audience feedback, mastered audio, moved to video and now 800 episodes later we’re having the most incredible guests. You have to start somewhere and now I look back fondly on those first episodes.

Launch the most basic product, but the best version of it that you can, and don’t let perfection hold you back. Launch fast, adjust later. You’ll get customer feedback, make edits, refine and come back with something better. This applies to any kind of launch.

The biggest liability I see is people holding back, waiting for perfection. Even if you think it’s perfect, it’s not. You’ll still get feedback and need to adjust. There will never be a perfect time and you won’t be able to make improvements until it’s out there.
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HER: Lauryn Bosstick

Crazy Rich Asians Trilogy by Kevin Kwan: I’m obsessed with all these books. Maybe I was late to get on board but they’re juicy and fun and I looked forward to reading them every single day. So good, especially if you’re looking for some spring break beach reads.

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Bumpsuit: You may have heard that we’re expecting our 3rd baby and I’ve been living in these Bumpsuit leggings and this Bumpsuit dress. The leggings are so comfortable during my workouts and the dress is flattering and chic, while also being very comfortable. I recommend both if you’re pregnant or planning to get pregnant.

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EMF Blanket: To protect the baby from EMF I’ve been using this blanket over my stomach and lap when I’m on my computer or on my phone. It’s made of bamboo and cotton with radiation shields inside. Here are all the ways I protect myself from EMF.

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What are your most effective hair tips?

Eating meat and lots of protein is what's made the biggest difference in my hair. That and Nutrafol. I've been taking their Women's formula for years and it's always made a noticeable difference. They have a postpartum formula too, so if you're worried about hair thinning post-baby, there's that option too. Since I've combined it with eating more meat and I've stopped dying my hair blonde, the results have been insane.

I also pull my face up by grabbing my hair and pulling up. It stretches my scalp fascia and feels so good. Here's what it looks like. I swear this stimulates your hair follicles to help with growth too.

If you're struggling with hair thinning or just want your hair to be stronger and thicker, I would definitely recommend starting with Nutrafol and then gradually working in some other practices like scalp massage and skipping washes. Use this link for 15% off your first three months. #Nutrafolpartner.
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How would you build a small business with 300 IG followers? How can I grow my exposure/audience?

Focus on the 300 followers. Try to stop thinking about growing and getting more, more, more. Focus on whose attention you already have. Get so zoned in on who they are, what they need, what they want and engage with them.

Once you do that, they’ll each go tell a friend about you. Word of mouth is still one of the best forms of marketing and if your followers feel seen and heard by you, they’re going to run to their friends and family as the expert, to tell them about you and the content you put out. This is how I built The Skinny Confidential. I know exactly who my audience is, her name, the nail polish she likes, what her vanity looks like and how she wants to feel. Engage with your followers, ask them questions, and put your focus on who you already have.
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How much of your personal life do you delegate to create time and space?

I outsource everything I can to free up time and space for important opportunities, time with my family and other things that matter the most to me. For example, I never do my own hair or makeup so that I can get work done and take phone calls while someone does it for me (and better than I could).

We have nannies who help us with our kids and we have someone who helps us manage our home. Around the holidays I hire a decorator to execute my vision and my entire team at The Skinny Confidential help run the day-to-day of the business.

It’s important that I’m very transparent about all the help I have and the way that I invest in my time. I spend money on my time wherever I can and that frees up space to say YES to things I want more of.

The Latest:

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